Privacy Policy

What ATC Truck Caps Collects When You Visit Our Truck Caps Site

When you visit ATC Truck Caps, we collect information to operate our site, improve your experience, and track affiliate referrals through the Amazon Associates Program.

Information you provide directly:

• Name and email address when you submit a contact form or subscribe to communications about our truck caps, camper shells, and truck toppers.

Information collected automatically:

• Device type, browser, operating system
• IP address and approximate geographic location
• Pages visited on our truck caps site, time spent on each page, and navigation patterns
• Referral source (how you found ATC Truck Caps)
• Date and time of your visit

This data is collected through cookies, web beacons, and analytics tools such as Google Analytics.

Information from third parties:

• Affiliate tracking data from Amazon Associates when you click our truck cap product links
• Aggregated analytics data from Google Analytics

How ATC Truck Caps Uses Your Information

ATC Truck Caps uses collected information to:

• Operate and improve our truck caps, camper shells, and toppers site
• Respond to your inquiries about our products and services
• Send communications you’ve opted into regarding new truck cap models, guides, and updates
• Analyze site traffic, user behavior, and content performance across our truck caps collection
• Track affiliate referrals to Amazon.com through the Amazon Associates Program
• Comply with legal obligations and industry regulations
• Maintain site security and prevent fraud or unauthorized access

Cookies and Tracking on the ATC Truck Caps Website

ATC Truck Caps uses cookies and similar tracking technologies to enhance your browsing experience and analyze how visitors interact with our truck caps content.

Essential cookies: Required for basic site functionality, including navigation and access to secure areas.

Analytics cookies: Google Analytics tracks pages visited, session duration, traffic sources, and user behavior patterns. Data is aggregated and anonymized to protect your privacy.

Advertising cookies: Amazon Associates uses cookies to attribute qualifying purchases of truck caps and accessories to our affiliate links. These cookies track your clicks from ATC Truck Caps to Amazon.com.

You can manage or disable cookies through your browser settings. Note that disabling cookies may affect your ability to use certain features of our truck caps site.

How ATC Truck Caps Shares Your Data

ATC Truck Caps may share your information with:

• Service providers: Third-party vendors who help us operate the site, including web hosting, analytics, and email communication services.
• Amazon.com: As part of the Amazon Associates Program, we share affiliate tracking data when you click our truck cap product links.
• Law enforcement or government authorities: When required by law, legal process, or to protect the rights, property, or safety of ATC Truck Caps, our users, or others.
• Business transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred to the acquiring entity.

ATC Truck Caps does not sell personal information to third parties.

ATC Truck Caps Security Measures for Your Data

ATC Truck Caps implements reasonable technical and organizational security measures to protect your information, including SSL encryption for data transmission and secure hosting infrastructure.

However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your personal information, we cannot guarantee absolute security.

Your Privacy Rights at ATC Truck Caps

All users have the right to:

• Access the personal information ATC Truck Caps holds about you
• Request correction of inaccurate information
• Request deletion of your personal information
• Opt out of marketing communications about truck caps and accessories
• Request restriction of processing

GDPR Rights (EU/EEA residents):

• Right to access, rectification, and erasure of your personal data
• Right to restrict processing and data portability
• Right to object to processing of your personal data
• Right to withdraw consent at any time where processing is based on consent
• Right to lodge a complaint with your local supervisory authority

CCPA/CPRA Rights (California residents):

• Know what personal information is collected and how it’s used
• Know whether personal information is sold or disclosed and to whom
• Opt out of the sale or sharing of personal information
• Request deletion of personal information
• Request correction of inaccurate personal information
• Limit use and disclosure of sensitive personal information
• Non-discrimination for exercising your privacy rights

Virginia (VCDPA), Colorado (CPA), Connecticut (CTDPA), and Utah (UCPA) Residents:

Residents of Virginia, Colorado, Connecticut, and Utah have rights substantially similar to CCPA rights, including rights to access, correction, deletion, data portability, and opt-out of targeted advertising, subject to state-specific provisions.

How to exercise your rights: Submit a request by email to the address listed in the Contact ATC Truck Caps section below, or use the contact form on this site. ATC Truck Caps will respond to your request within 30–45 days. We may need to verify your identity before processing certain requests to protect your privacy and security.

ATC Truck Caps and Children’s Privacy

The ATC Truck Caps website is not directed to children under the age of 13. We do not knowingly collect personal information from anyone under 13 years of age.

If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately using the information in the Contact ATC Truck Caps section below. We will promptly delete such information from our records in compliance with the Children’s Online Privacy Protection Act (COPPA).

Third-Party Links on ATC Truck Caps

ATC Truck Caps contains links to Amazon.com and other third-party websites where you can purchase truck caps, camper shells, and accessories featured on our site.

ATC Truck Caps is not responsible for the privacy practices, content, or accuracy of any third-party site. We encourage you to review the privacy policies of any third-party site you visit. Visiting external links is at your own risk.

International Data Transfers and ATC Truck Caps

ATC Truck Caps operates in the United States. If you access this site from outside the United States, your information may be transferred to, stored, and processed in the US.

We take steps to ensure adequate protections are in place for such transfers, in compliance with applicable data protection law, including the use of standard contractual clauses where appropriate.

How Long ATC Truck Caps Retains Your Data

ATC Truck Caps retains personal information for as long as necessary to fulfill the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law.

• Contact form submissions are typically retained for up to 12 months
• Email subscription data is retained until you unsubscribe
• Analytics data retention is governed by Google Analytics data retention policies (typically 26 months)
• Affiliate tracking data is subject to Amazon Associates program requirements

Email Communications from ATC Truck Caps

If you subscribe to ATC Truck Caps communications, you will receive periodic emails about new truck caps, camper shells, toppers, buying guides, and site updates.

You may unsubscribe at any time by clicking the unsubscribe link in any email or contacting us directly using the information in the Contact ATC Truck Caps section below.

Do Not Track Signals and ATC Truck Caps

Some web browsers transmit “Do Not Track” signals to websites. At this time, ATC Truck Caps does not respond to Do Not Track signals.

We continue to collect information as described in this Privacy Policy regardless of Do Not Track settings. You can manage cookies through your browser settings as described in the Cookies and Tracking section above.

Changes to the ATC Truck Caps Privacy Policy

ATC Truck Caps may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors.

We will indicate the effective date of the latest revision at the top of this page. Material changes will be communicated with reasonable advance notice through email or a prominent notice on our truck caps site.

Continued use of the ATC Truck Caps website after changes are posted constitutes your acceptance of the revised Privacy Policy. We encourage you to review this page periodically.

Contact ATC Truck Caps

To exercise your privacy rights, ask questions about this Privacy Policy, or contact ATC Truck Caps regarding data practices on our truck caps site, reach us at:

California “Shine the Light” Law

California Civil Code Section 1798.83 permits California residents to request information about personal information ATC Truck Caps has shared with third parties for their direct marketing purposes during the preceding calendar year.

To make such a request, contact us at the address above.

Consent

By using the ATC Truck Caps website, you consent to the collection and use of your information as described in this Privacy Policy.